South Africa is a sophisticated market, hungry for overseas hair and beauty products and innovations. Once established in South Africa, many brands then push into other African countries. Our exhibitions and publications can help you to meet distributors; and be introduced to the key players.
South Africa is Africa’s second largest market for beauty products and the largest market for beauty services. The beauty market is expected to grow annually by 3.84% between 2024 - 2027 and the skincare market is worth $500m a year.
The Johannesburg beauty and hair exhibition attracts distributors, buyers, retail, spa groups and salons from the whole of Sub-Saharan Africa.
