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South Africa is a sophisticated market, hungry for overseas hair and beauty products and innovations. Once established in South Africa, many brands then push into other African countries.
South Africa is Africa’s second largest market for beauty products and the largest market for beauty services. The beauty market is expected to grow annually by 3.84% between 2024 - 2027 and the skincare market is worth $500m a year.
The Johannesburg beauty and hair exhibition attracts distributors, buyers, retail, spa groups and salons from the whole of Sub-Saharan Africa.
- Utilise our Awards to show your support for celebrating and rewarding professional excellence within the industry and network with the best in the business.
- Connect face-to-face at our exhibitions with your target audience, generate new leads, nurture existing relationships and showcase your brand to the market.
- Drive awareness of your brand, promote new launches and propel your brand into the professional limelight through social media engagement.
