Professional Beauty Group in Spain

Flagship Events | Awards, Events & Conferences | Publishing & Media | Make an Enquiry

Spain offers significant opportunities for international brands across beauty, hairdressing, aesthetics, spa and wellness. Its cosmetics and personal care market exceeds €11.8 billion, with annual growth of 5.8% and haircare growing by 6.5%. The country’s thriving wellness sector, with an estimated 20.8 million wellness tourism trips, creates further opportunities for brands offering professional treatments, spa equipment, innovative technologies and wellbeing solutions.

Professional Beauty Group is at the heart of these industries, bringing together the professionals, businesses and brands shaping their future. With an established presence across hairdressing, beauty, aesthetics, spa and wellness, we provide international companies with a direct route into Spain’s professional beauty and wellness communities.

As Spain’s beauty and wellbeing industries continue to evolve, we’re committed to supporting the professionals and businesses driving the sector forward. Here’s how we can help your brand succeed:

  • Meet your target audience face-to-face at our exhibitions, generate new leads, strengthen existing relationships and put your brand in front of the market.
  • Use our Awards to celebrate and champion professional excellence across the industry, while connecting with some of the very best in the business.
  • Build awareness, support new launches and raise your brand profile through targeted print and online advertising opportunities.
  • Hear from leading industry voices and make the connections and strategic partnerships that can open new doors at our conferences.
Make an enquiry

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Our Inspirational Show 

Our flagship show Professional Beauty : Salon International Barcelona connects you with major decision-makers; innovators and distributors to give you the perfect platform to hit your targets.

Professional Beauty : Salon International Barcelona is a key meeting point for brands looking to grow their business in the Spanish professional beauty market.

Bringing together salon owners, beauty professionals, spa and wellness managers, aesthetic medicine practitioners, distributors and industry decision-makers, the exhibition offers brands a platform to showcase their innovations, generate qualified leads, build valuable business relationships and strengthen their market presence.


2026 edition at a glance

  • 17,118 professional visitors
  • 300 participating brands
  • 13,600 m² of exhibition space
  • 60+ hours of professional education

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Our Awards and Events Portfolio in Spain

Professional Beauty Group brings together leading events and awards across Spain’s professional beauty, hairdressing, aesthetics, spa and wellness industries, connecting brands with industry professionals and creating opportunities for networking, innovation and business growth.

Opportunities across our Shows, Awards and Conferences could include sponsorship, speaking opportunities, exhibition space or a bespoke proposition created specifically for your brand.

Explore Opportunities

The World Spa & Wellness Barcelona brings together spa owners, hotel spa directors, wellness managers and industry leaders to explore the latest trends, innovations and business strategies shaping the future of the spa and wellness industry.

The Aesthetic Medicine Congress will unite medical aesthetics professionals to explore the latest advances, innovative technologies, treatment protocols and developments in the sector.

An exclusive programme of hair masterclasses led by renowned national and international hairdressing educators, bringing together professionals seeking advanced training, creative inspiration and the latest industry techniques.

The Professional Beauty : Salon International Barcelona Awards celebrate excellence, innovation and talent across Spain's professional beauty, hair, spa and wellness industries. More than 350 industry professionals and VIP guests are expected to attend next year.

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Publishing and Media Opportunities

In Spain, Professional Beauty Group brings together two of the country’s most established trade publications, Vida Estética & Spa and Tocado, with a combined heritage spanning decades. Our publications inform, inspire and connect professionals across the beauty, aesthetics, hairdressing, spa and wellness industries.

We work closely with international and Spanish brands to develop tailored advertising campaigns across our magazines, websites, email marketing and social media channels. Our integrated media portfolio helps brands increase their visibility, launch new products and reach targeted professional audiences throughout Spain.

Tell Me More


Vida Estética

With over 35 years’ experience, Vida Estética & Spa has established itself as a leading publication in Spain's professional beauty and aesthetics industry.

  • Annual editions: 4 (2 print editions)
  • Print circulation: 5,000 copies per print edition + Digital distribution
  • Digital distribution: 85,000 professional contacts
  • Newsletter subscribers: 85,000
  • Subscription: Free
  • Instagram / Facebook: @probeauty.vidaestetica
  • Instagram followers: 12,300
  • Instagram monthly views: 64,000
  • Facebook followers: 35,700

 


Tocado

With more than 65 years in the industry, Tocado was Spain's first professional hairdressing magazine and has established itself as a leading publication dedicated to hairdressing, barbering, creativity, fashion and the latest industry trends.

Annual editions: 2 (print + digital)
Print circulation: 5,000 copies per edition
Digital distribution: 60,000 professional contacts
Newsletter subscribers: 60,000
Subscription: Free
Instagram / Facebook: @salon.tocado
Instagram followers: 10,000
Instagram monthly views: 90,000
Facebook followers: 18,800

 

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How Can We Support Your Business?

Enter your details below to find out how the PB Group can showcase your brand to the hair, beauty or spa industry.

 

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