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Professional Beauty London

Professional Beauty London is the UK’s largest trade exhibition and convention dedicated to the beauty, spa, and wellness industry.

With more than 35 years' heritage, it has a well-earned reputation as the must visit expo for beauty professionals, attracting more than 20,000 visitors each year.  

The Show is divided into Core Zones that reflect the current trends and key sectors within the industry. In 2026 guests can browse the latest in: Skincare & Spa, Advanced Treatments, Nails, Waxing & Essentials and The International Zone. 

In 2026, Professional Beauty London will be co-located with Salon International on October 4th and 5th to create a key European hub for the industry. Running alongside both events, the World Spa & Wellness London Convention, Europe’s leading conference for the global spa and wellness industry, will bring together three major industry events under one roof. The International Manufacturers & Distributors Forum (IMF) will also be there, serving as the premier global gathering for brand owners, distributors, and manufacturers to future-proof their models and scale globally.

This creates an exceptional opportunity to connect with a broader, highly engaged audience and showcase products and innovations to key industry professionals.

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Salon International 

Salon International is the UK’s biggest event for hairdressing professionals, bringing the global industry together to connect, create and be inspired. For more than 50 years, it has been the home of professional hairdressing.

As the Europe’s leading hairdressing trade show, it connects 35,000+ highly engaged professionals with the world’s most influential brands, delivering unmatched visibility, direct access to decision-makers, and high-value commercial opportunity.

Visitors experience world-class education, immersive masterclasses, Salon Live sessions, competitions and hundreds of live demonstrations across exhibitor stands, alongside 150+ leading brands and the iconic BHA Gallery sponsored by Schwarzkopf Professional. 

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HJ's British Hairdressing Awards, sponsored by Schwarzkopf Professional

The British Hairdressing Awards, sponsored by Schwarzkopf Professional, is the most prestigious night in British hairdressing. For more than 40 years, it has recognised and rewarded exceptional hairdressers and artistic teams from across the UK.

The awards include Regional categories, celebrating the country’s leading hairdressers, alongside Specialist categories that recognise excellence in specific disciplines, including Afro hairdressing and Colour. The Newcomer of the Year category has helped launch the careers of some of the industry’s biggest names, including Chris Appleton and Sophia Hilton.

The pinnacle of the evening is the British Hairdresser of the Year award - a nomination-only category regarded as the ultimate accolade in British hairdressing and respected across the world. Previous winners include industry icons such as Trevor Sorbie, Nicky Clarke, Anthony Mascolo and Akin Konizi.

Often described as the 'Oscars of the Hair Industry', the awards are a glamorous event held at JW Marriott Grosvenor House London, bringing together the biggest names in hairdressing alongside leading brands, influential businesses and key decision-makers from across the sector.

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Our Awards and Events Portfolio in the UK

If you're exploring opportunites to develop relationships, build your reputation or retail to the professional aesthetics, beauty or hair industry we can support you in goals.

Potential opportunities for our Shows, Awards and Conferences could include sponsorship, speaking opportunities, exhibition space or a bespoke proposition created just for you. 

Explore Opportunities

With 4,000 visitors, including more than 2,000 clinic owners and managers, Aesthetic Medicine offers you a prime opportunity to showcase your brand. Our unrivalled connections and a stellar line-up of KOL's put Aesthetic Medicine London at the forefront of the industry. 

Smaller, more intimate events that give brands a platform to spark up real connections with visitors. Education and networking forums include: Main Stage, Business Strategy Roundtables, and brand showcases.

The IMF is the premier global gathering for brand owners, distributors, wholesalers, and manufacturers. If you are a brand looking for a distributor, or a distributor looking to expand your portfolio, this is the place to be.

The World Spa & Wellness London Convention is Europe's leading conference for the global spa and wellness industry, filled with a mix of keynote sessions, panel discussions and interactive workshops, designed to offer insights and education for international spa leaders and their wider teams.

This annual UK Aesthetic industry awards program recognises excellence, clinical innovation, and outstanding patient safety across the medical aesthetics sector, filled with a mix of highly competitive categories judged by an independent panel of experts, designed to celebrate top-tier clinical practitioners, clinics, and manufacturing innovations.

There is no better occasion to mix with the brightest business brains in the hairdressing industry. Take advantage of the sponsorship opportunities that increase brand recognition and align your business with your niche.

The Professional Beauty Awards are the ultimate benchmark of excellence for the beauty, spa, and nail sectors. Attending offers an invaluable opportunity to network with industry leaders, gain brand exposure, and raise your profile by celebrating alongside the best in the business.

The World Spa & Wellness Awards are the leading global honour acknowledging excellence, service, and standards across international hotel, resort, and day spas. Attending offers an invaluable opportunity to network with global spa leaders, inspire your team, and raise your international profile by celebrating alongside the best in the worldwide industry.

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Publishing and Media Opportunities

In the UK, the PB Group boasts portfolio of market-leading trade publications that have inspired, educated and supported their sectors for generations. 

We work in collaboration with hair, beauty and aesthetic businesses to create advertising opportunities that support their goals, this could include cross media campaigns that include magazines, websites, email marketing and social media. 

Tell Me More

Aesthetic Medicine

• Magazine - 10 editions per year
• A professional audience of more than 21,000 monthly website visitors
• More than 15,000 Newsletter subscribers
• Engaged and growing followers across Facebook, Instagram, TikTok and YouTube

Hairdressers Journal International

• Magazine - 11 editions per year
• A professional audience of more than 54,000 monthly website visitors
• More than 20,000 Newsletter subscribers
• Engaged and growing followers across Pinterest, Facebook, Instagram, TikTok and YouTube

Professional Beauty

• Magazine - 11 editions per year
• A professional audience of more than 96,500 monthly website visitors
• More than 31,300 Newsletter subscribers
• Engaged and growing followers across Pinterest, Facebook, Instagram, TikTok and YouTube

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How Can We Support Your Business?

Enter your details below to find out how the PB Group can showcase your brand to the hair, beauty or spa industry.